Like any other piece of software, websites require updating the theme, plugins, and security to keeping the site safe and working properly. Avoiding website updates, for example, is like not having regular oil changes on your vehicle. Eventually, your car would have a costly breakdown at the worst possible time. The same applies to a website. Websites should always be live, ready for customers and representing your business at its best.
Websites Are Not a “Set and Forget”
Not having schedule website maintenance done at least once a month, may end up having visitors going to your website and finding things wrong with it, often times they leave and never return. Many website owners never check their website to see how it’s functioning. Missed website business opportunities are often lost to issues or downtime. This can cost you potential customers and make your business look unprofessional.
The Benefits of a Website Care Plan.
Many people don’t realize the benefits of a Website Care Plan. The website performance, it’s load time, downtime and uptime is all dependent on the most recent version of the WordPress software and plugins to function correctly. The website growth, fresh content, analytics monitoring, design changes, and backups, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free manner.
A Maintenance Workflow Solution.
At Steve Benton Design we take great care to first backup your website then check after the updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our maintenance report are the performance and security scans. If in the event a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
The Problem with Do It Yourself Maintenance.
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup and possibly losing content changes, sales orders, and all your contact entries.
It Costs More to Fix Than to Maintain.
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix than it does to maintain. Regular oil changes help keep your car running smoothly, regular site maintenance helps keeps your website running smoothly.
Contact Us Today About a Website Care Plan.
By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.